Social media data tracks how individuals engage with your content or channels like LinkedIn, Facebook, and Twitter. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. your prospects and customers. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. Specifically in the context of social media, a key question is whether these new communication technologies are having a negative impact on our mental health – this is an important question and we cover the evidence at Our World in Data here. Every day, the number of social media users increases. In the interactive chart below we plot monthly active users, by platform, since 2004. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information … Social Media Usage Statistics (Top Picks), Most popular social media platforms in 2020, Average time spent on social media in 2020, The social media growth rate since 2015 is an average of. expands throughout lower-income countries. Federal Trade Commission asks how data is used to select advertisements for each user as Washington cracks down on Big Tech. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). To be precise, Facebook has 2.3 billion ‘active users’. Below, we have the average daily time spent on social media in hours and minutes from 47 countries; the data source is from all internet users aged 16 to 64 on any device. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Who uses social media? The data for social media adoption in the US is here. Stacker compiled a list of 15 ways personal data is revealed to social media companies. By comparison, this shows just how ‘mobile’ social media is. The heavy hitter in the social media world, of course, is Facebook with 1.86 billion active monthly users [2]. As we can see, the average for the OECD is close to 90%. Keep an Eye on the Competition. The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. In 2020, the number of people using social media is over 3.81 billion worldwide, with the average user having 8.6 accounts on different networking sites. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of … The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. Social media penetration = active users vs. total population. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. They allow people to … You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited. License: All of Our World in Data is completely open access and all work is licensed under the Creative Commons BY license. This is shown in the chart where we plot the breakdown of social media use by age groups in the US. There were of course earlier, much smaller predecessors of social networking website. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. Social media may have roots in the 1840s introduction of the telegraph, which connected the United States.. In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. The share of women who use Pinterest is more than twice as high as the share of men using this platform. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms. The Impact of Social Media on the World of Work. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). The case of MySpace is remarkable considering that in 2006 it temporarily surpassed Google as the most visited website in the US. We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies. YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. Big Data as Social Media Analytics. Sources: PEW Research,­ Data Reportal, Brandwatch, Social media platforms & Kepio’s Analysis. The rise of social media is an extraordinary example of how quickly and drastically social behaviours can change: Something that is today part of the everyday life of one-third of the world population, was unthinkable less than a generation ago. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. When did the rise of social media start and what are the largest sites today? Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. For Snapchat and Instagram the ‘age gradient’ is extremely steep – the popularity of these platforms drops much faster with age. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. The current global average gender split of social media users is 55% men versus 45% women. At the core, the features that define a social media platform are (i) profiles for users, (ii) ability for users to constantly upload content, and (iii) ability for users to discuss content and connect with other users. Since these platforms are relatively new, it’s hard to know how much of this age gradient is the result of a “cohort effect”. Tumblr and TikTok come next, with over half a billion users. December 02, 2019 Go to Our World in Data ... TikTok’s parent and five other social media companies to provide detailed information on how they ... Young World Club. Your email address will not be published. Our World in Data is free and accessible for everyone. What else would you like to see added to this roundup? Twitter, for example, didn’t allow users to upload videos or images in the beginning. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. Because social media platforms collect so much data, it makes keeping tabs on your competition so much easier and less time-consuming. In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. Summary: Social Media Statistics. johannes Eichstaedt is a PhD student at the University of Pennsylvania under Martin Seligman. It’s possible that there are some discrepancies between the number of ‘active users’ and the number of people, since one person could in theory maintain multiple accounts. WASHINGTON (AP) — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Here’s a summary of the Social Media Statistics for 2020: 3.5 billion social media users worldwide. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data … (Bubble sizes are proportional to the total number of users of each platform.). Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos. Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. Here we answer these and other key questions to understand social media use around the world. In practice, these discrepancies are likely small because most social media platforms, including Facebook, have policies and checks to avoid multiple accounts per person. The current percentage of people using social media is 49.03% of the world’s total population. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. The data comprised almost 200 million Instagram records in two separate sets, 42 million TikTok records, and four million YouTube records. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. The social media app shared its list of top 100 videos, creators and trends in America in 2020. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can … Creating profiles on multiple social media platforms in hopes … You can drag the slider in this chart to see the ranking for other years. From the same survey we also know that 48% of adults 18 to 29 say they go online almost constantly, and 46% say they go online multiple times per day. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. Facebook is also the social media channel arguably under the most scrutiny for its various data breaches and security concerns, especially over the Cambridge Analytica scandal. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. He is pioneering methods to measure the psychological states of large populations using social media and machine learning. By region, social media growth in 2019-2020 is led by Asia: Facebook is the leading social network at, In the US, 2019-2020’s monthly active users are, The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, America’s social media growth rate between 2019 and 2020 was, The total number of users America has grown by, People in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. The next chart shows the number of hours young people spend on the internet across a selection of rich countries. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. In general, young people are more likely to use social media than older people. But some platforms are much more popular among younger people. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). As you can see from the data above, social network usage is different for men and women globally when examining location. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. For example, TikTok was on one in five devices connected to the internet in 24 months. Social media sites are used by more than two-thirds of all internet users. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. For some platforms the gender differences are very large. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. All social networks report growth data on the number of monthly active users or MAU’s rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. If today’s young adults continue using social media throughout their life, then it’s likely that social media will continue growing rapidly as internet adoption expands throughout lower-income countries. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Help us do this work by making a donation. In 2017, less than 2.5 billion people were on social media worldwide. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. US’s FTC probes how social media giants use personal data. According to the survey from Pew Research, 36% of adults 18 to 29 in the US say they ‘often get news via social media’, which is higher than the share saying they ‘often get news via other platforms’, such as news sites, TV, radio or print newspapers. Find open data about social media contributed by thousands of users and organizations across the world. How does this compare to the diffusion of other communication technologies that make part of our everyday life today? The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. Either way, please jump in and leave a comment below. Which gender uses social media more by platform? Marketing decisions should be backed by data about consumers, their behavior, and conversions. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. > Big Data and the World of Social Media. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. In the article, Aleh Barysevich defines major points for a social media … According to Keipo’s analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? Only 43.27% of people now access the internet on desktop (leaving 2.92% on tablets). It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. More than half of all the people on Earth now use social media. The World Health Organization estimates global life expectancy to be 73 years. So, how big is social media and how has it evolved today? Again, social media data can help by helping you identify the most influential people on social media for your particular audience so you can get to know them. Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. WASHINGTON (AP) -- Federal regulators are ordering Facebook, Twitter, Amazon, TikTok's parent and five other social media companies to provide … However, this data is based on surveys conducted between January and March this year, so there’s a good chance that the recent spate of COVID-19-related lockdowns will have resulted in people spending even more time using social media each day. If they do, the age gradient would narrow. The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. datasets available on data.world. Social media data (or social data for short) refers to all of the raw insights and information collected from individuals social media activity – e.g. Almost every company is trying to get a slice of the social media pie. In comparison, the time spent on networks by the average person in the US is 2 hours and 3 minutes, 21 minutes less than the global average. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. 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